Drew is responsible for the development and implementation of The Predictive Index’s marketing strategy and leads all corporate branding, demand generation, and product marketing initiatives. Prior to joining The sweet bonanza lucky game Predictive Index, Drew spent over a decade focused on marketing products, services, and software to businesses big and small. He was directly responsible for generating millions of dollars in revenue across the competitive intelligence, marketing services, media and advertising, and retail/ecommerce space. Drew has held senior marketing roles for world-class B2B brands like Compete, HubSpot, and Staples. Most recently, Drew was sweet bonanza lucky game Vice President of Marketing and Digital at PennySaver USA Publishing where he led all branding and marketing efforts for the iconic California PennySaver and catered to thousands of business customers as the head of the company’s digital marketing services unit, PowerSites. Drew holds an MBA from the Isenberg School of Management at the University of Massachusetts at Amherst and a BA in Music Business Management from Berklee College of Music.