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July 2023 WSJ Vistage featured image

While small business confidence remains at lower than average levels, the WSJ/Vistage Small Business CEO Confidence Index posted a second sweet bonanza slot month-over-month increase, driven by decreasing pessimism about the U.S. economy.

July 2023 WSJ Vistage Chart 1

Five of the six components that comprise the WSJ/Vistage Small Business Index increased from last month. Again, it is worth noting the lessening pessimism about the future of the U.S. economy. After a 13-point decline from May to June, the proportion of small businesses that believe the economy will worsen in the next 12 months declined another 7 points from last month to reach 37%. This view of a worsening economy by small businesses is the lowest since February 2022.

July 2023 WSJ Vistage infographic

Highlights of the data — informed by 476 leaders of small businesses that responded to the July WSJ/Vistage Small Business CEO Confidence Index survey that was in the field July 10-17, 2023 — include:

  • sweet bonanza lucky game 17% of small businesses said the U.S. economy has improved from last year, up from 14% last month. While 38% said the economy worsened, this is down from 69% last July.
  • Future economy: 16% of small businesses expect the economy to improve in the next year, while 37% expect it to worsen — a 7-point drop from last month’s 44%.
  • Revenue projections: 56% of small businesses expect to see increased revenues over the next year, rising from 48% in May of 2023 and increasing for the second consecutive month.
  • Profitability projections: 40% of small businesses expect increased profitability in the next year, a slight decline from 43% last month but an improvement over last July’s 34%.
  • Fixed investment plans: Small businesses remain focused on managing costs, with 51% keeping their plans the same. However, nearly twice as many respondents (31%) plan to increase their costs versus those who plan to decrease fixed investments (17%).
  • Workforce expansion plans: Over the last three months, the percentage of small businesses planning to expand their workforce has grown, with 51% planning to increase their headcount in the next year, up from 48% in June and 45% in May of 2023.

In addition to the six components that comprise the WSJ/Vistage Small sweet bonanza free play Business Index, the survey captured small business sentiment on how they are addressing hiring and cost management, which are top areas of focus for small businesses:

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  • Operational capacity continues to be impacted by hiring challenges for 44% of small businesses.
  • Just 15% of small businesses report that hiring is more difficult than at the beginning of the year; more than twice as many (32%) say it is easier, while the majority (54%) report no changes.
  • Two-thirds of small businesses have not changed their hiring plans for 2023; 18% are hiring more than planned, while 16% are hiring less than planned.

Finances

  • Higher interest rates impact more than half (52%) of small businesses surveyed, a marginal decline from last month’s 52%.
  • While just 27% report that their banks have tightened lending standards, 32% of small businesses say their plans have changed due to the current lending or funding environment.

For deeper insights on the July 2023 WSJ/Vistage Small Business data, visit our data center or download the infographic.

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sweet bonanza pragmatic play About the Author: sweet bonanza

As Vice President of Research for Vistage, Anne Petrik is instrumental in the creation of original thought leadership designed to inform the decision-making of CEOs of small and midsize businesses. These perspectives — shared through repo

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